JURA brand ambassador Roger Federer is a man of the world, who has been everywhere: apart from outer space. And that’s just where the new TV ad takes him. Roger floats around a space station, clearly enjoying this new experience until he has a nasty surprise: the only coffee available in space comes in a capsule.

Roger is relieved to discover this was only a daydream – inspired by the futuristic Z6 with its Pulse Extraction Process, which serves him an unforgettable espresso. Discerning coffee lovers with style would only ever consider a freshly ground coffee.

Jura Z6 will make debut in Malaysia on 2016